This is the artist’s bloodline that helps them interpret and create the bike you want…even if they don’t have it. Through a process of listening to everything you say – what you lust for, what you detest, what cycling means to you, a moodboard is created. Then your allocated personal designer sets out to know your story, what is it that makes you tick. Starting in Wisconsin, you receive a bike fitting that details every conceivable body measurement to ensure your handmade, custom built frame fits you to perfection with the Trek Precision Fit.
Here this $ 25,000 dream adventure takes you on a journey of self-discovery. Starting at $ 25,000 Trek Project One Ultimate is the superlative of luxury. Say Project One is akin to fine dining at a Michelin starred restaurant, then Ultimate is that Michelin experience with a world-class chef, but joining them in their own kitchen. If the Project One experience blows your mind we’ll give you some perspective. Trek Project One Ultimate – as unique as a fingerprint Then after the Trek designers have collaboratively assembled your piece of art, if you really want to get all ceremonial about it, you can travel to the Wisconsin HQ for a grand unveiling and have your debut ride out with them on the Trek team lunchtime ride. At this high-tech facility painting robots busily hum away alongside artists that hand paint the finishing touches, a highlight graphic designer Micah Moran made sure wasn’t missed. A tour through the factory sheds light on Trek’s carbon manufacturing process, along with the painting, assembling, test labs and race shop giving insight into how high Trek’s standards are – especially when building bikes for cycling’s top elite athletes. An endeavour that’s ranged from the first introduction of carbon into their frames in 1991 with the Trek 2500, to the current Project One programme. “Born in a barn”, an ode to where the very first Trek bikes were made “raised on rocket science” which depicts how since Trek’s inception in 1976, co-founders Dick Burke and Bevil Hogg have been constantly looking for ways to innovate and revolutionise their products. The building’s atrium is divided into sections which visually project the company principles. Signs quoting Steve Jobs’ 10th commandment: “Prototype to the extreme”, are there encouraging employees to step out of everyday thinking and challenge average. Walking around its factory and design facilities the messages that are imprinted on the walls make it all feel a bit Silicon Valley. Trek’s headquarters in Waterloo, Wisconsin are where our Project One experience begins.